Personalised by skin type

Discover products that suit your unique skin.

Knowing your skin type is the first step to building a routine that works - especially for melanin-rich skin, where the wrong products can trigger dryness, breakouts or dark spots.

Not sure of your type yet? Read how to identify your skin type first, then come back here.

Dry skin

Dry skin lacks oil, so it does not hold the natural moisture it needs to stay comfortable and protected.

You probably have dry skin if you:

  • Have skin that feels tight or thirsty and seems to always want more hydration.
  • See flaking or scaly patches, often with redness, sensitivity or irritation.
  • Find your skin gets noticeably drier in winter.

What to know

  • Introduce new products slowly and listen to how your skin responds.
  • Gentle, hydrating products and a balanced diet help persistently dry skin.
  • Hydration is internal too - water intake affects how your skin feels.

For melanin-rich skin: dryness often shows as a dull or ashy grey cast. A richer moisturiser and a hydrating foundation finish keep skin looking luminous rather than chalky.

Skin type is only half the picture.

Your undertone decides whether a shade looks natural or off.

Find your undertone →

Video recommendations

Tutorials from beauty creators who specialise in deep and textured skin. We're curating this section with creators known for melanin-rich skin.

Coming soon - featured creator #1
Coming soon - featured creator #2
Coming soon - featured creator #3