Beauty that celebrates you.
Tone Beauty was born from a simple truth: every person deserves to find makeup and skincare that works for their unique skin - and for too long that has not been the reality for melanin-rich and textured skin.
My story
I'm Lensa, and I created Tone Beauty because I was tired of the guesswork. Tired of foundations that did not match. Tired of skincare that was not formulated with our skin in mind. Tired of feeling like an afterthought in the beauty industry.
So I built something different. Using AI and real research into diverse skin tones, undertones and types, I created a beauty concierge that understands you instead of averaging you out. My mission is simple: remove the guesswork from beauty and help every woman of colour find products that celebrate her.
What makes us different
Tone Beauty isn't a beauty counter or a generic app. It explains the why behind every recommendation, is built around the concerns that matter most for melanin-rich skin - hyperpigmentation, undertone accuracy, avoiding white cast - and starts free, so you can find your match before you spend.